Privacy Policy

This Privacy Policy explains how we collect, use, and protect your data when you visit UniversityRanking.co.uk.

1. Who We Are

UniversityRanking.co.uk is an independent, UK-based website that ranks universities based on student satisfaction data.

2. What Data We Collect

• Basic technical data (IP address, browser type, device type)
• Analytics data (e.g., pages visited, time on site) via Google Analytics
• Cookies and advertising identifiers via Google AdSense
• Emails you send us directly (if you contact us)

3. Why We Collect Data

• To improve the performance and usability of the site
• To serve relevant advertising and measure its effectiveness
• To respond to feedback and improve content accuracy

4. Use of Cookies and Third-Party Services

We use cookies to personalise content and ads, provide social media features, and analyse traffic. Third parties such as Google may use cookies and other tracking technologies to show you personalised ads based on your browsing behaviour.

By using this site, you consent to the use of such cookies and tracking. Learn more about how Google uses data here:
Google’s Privacy & Terms

5. Your Rights

Under UK data protection laws, you have the right to:

• Request access to your personal data
• Request correction or deletion of your data
• Object to data processing or request data portability

To exercise these rights, contact us at hello@universityranking.co.uk

6. Data Retention

We retain site analytics data for no more than 26 months. Emails sent to us may be retained indefinitely for reference, unless a deletion request is made.

7. Data Sharing

We do not sell or trade your data. We may share anonymised site usage data with third-party services (e.g., Google) to deliver and measure advertising or site analytics.

8. Updates

This Privacy Policy may be updated from time to time. Last updated: 14 May 2025

9. Contact

If you have any questions about this policy, email us at hello@universityranking.co.uk